All For 1

Nike sought to evolve the storytelling behind their iconic AF-1 silhouette in the triple black colorway for their premier retail partner, Foot Locker. To increase awareness of this narrative I helped launch a digital campaign to unpack a fresh perspective of the notorious blacked-out version of Air Force 1's. Embracing the fringe identity, we sought to shift the paradigm through visual and narrative storytelling, enlisting a trio of profoundly authentic culture conduits.   

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